Etsy Store Set Up and Launch

I am a beginner seller on Etsy looking for a skilled freelancer to help me set up my store, brand it, and optimize it for success. I am looking for an experienced freelancer to help me set up and launch a professional Etsy store specializing sales of digital downloads and products via 3rd party sites such as Printify . The ideal candidate should be knowledgeable about Etsy SEO, branding, and product listing and have a proven track record of launching successful Etsy stores.


Project Goals
1. Launch a professional Etsy store specializing in digital downloads for Valentine’s Day by 27th January 2025.
2. Target the Valentine’s Day market with themed products such as printable cards, planners, and romantic coupons.
3. Build a foundation for sustainable sales by adding evergreen products, such as personal budget planners, journals, and wedding planners, after Valentine’s Day.

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Scope of Work:
1. Etsy Store Setup:
- Create and fully set up the Etsy store (including logo, banner, and branding elements).
- Set up store policies, payment methods, and shipping (digital product only).

2. Product Upload and Listing:
- Upload, customize and organize digital products from templates from sites such as 'thehungryjpeg.com', 'templatemonster.com' , Canva. Provide templates for sale as single or bundles with unique customizations to stand out in the Etsy market.

- Design or source 20–30 Valentine-themed digital products, including:
1) Printable Valentine’s cards.
2) Romantic coupon books.
3) Couple’s planners and journals.
- Create high-quality mockups for listings.
- Write SEO-optimized titles, descriptions, and tags for all products.

3. Store Optimization:
- Conduct keyword research to optimize listings for Etsy’s search engine.
- Provide guidance on how to attract traffic to the store.

4. Marketing and Promotions
- Research Valentine’s Day keywords using tools like eRank or Marmalead.
- Run and manage Etsy Ads with a budget of ~£15/day.
- Set up and manage Pinterest and Instagram accounts for organic traffic.
- Create and execute a time-limited discount campaign.

5. Sales Optimization and Evergreen Strategy
- Analyze sales data and optimize best-performing listings.
- Add evergreen products for post-Valentine’s Day sales (e.g., wedding planners, anniversary cards).
- Develop upselling strategies with bundles or related products.

6. Additional Support (optional):
- Recommend marketing strategies for launching the store (e.g., Pinterest, social media).
- Create an FAQ section for the store.
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Deliverables:
• A fully operational Etsy store with digital templates and physical products
• Upload of 20–30 Valentine’s Day products to capture Valentine's Day market
• Branding assets: logo, banner, and store visuals.
• Marketing campaign setup and execution (Etsy Ads, Pinterest, Instagram).
• Evergreen product strategy for long-term sales.
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Requirements:
• Proven experience with Etsy store setup and digital product listings.
• Strong knowledge of Etsy SEO and keyword optimization.
• Ability to create visually appealing branding elements (logo and banner).
• Familiarity with seasonal products and trends (Valentine’s Day experience is a bonus).
• Excellent communication skills and ability to meet deadlines.
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Project Timeline:
• Start Date: ASAP
• Store Launch: 27th January 2025 (soft launch).
• Valentine’s Day Campaign: 15th January - 14th February 2025
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Budget:
• Estimated Budget: £300-£800
• Open to proposals with detailed cost breakdowns and timelines.
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Additional Notes:

I am new to Etsy and will need guidance throughout the process. I'm looking for someone patient, detail-oriented, and capable of providing actionable insights to help me build a strong foundation for my store.

I am a motivated and enthusiastic client looking for a long-term collaboration with the right freelancer. If this project is successful, we’ll explore additional projects, such as scaling to new niches and other platforms.

How to Apply:
Please submit your application with:
1. A brief overview of your experience with Etsy stores and digital downloads.
2. Links to Etsy stores you’ve set up or managed (if applicable).
3. Your process for helping a beginner seller get started
4. Your proposed timeline for completing the project.
5. Your total estimated cost for this project.

Looking forward to collaborating with someone passionate about helping new sellers succeed!